Fractional CTO · Technical & strategic advisory

Senior technical leadership,
without a full-time hire.

I help startups, SMEs and digital agencies turn business goals into working technology through clear strategy, strong teams and focused delivery.

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Adam Etline
Adam EtlineFractional CTO
Technical & Strategic Advisory

01 / How I help

From business goals
to working technology.

Technology & product strategy

Decide what to build, what to prioritize, and how technology should support the business.

Delivery & implementation

Guide software, AI and automation projects from requirements through delivery, with clear priorities and accountability.

Teams & vendors

Select the right partners, strengthen existing teams, and address delivery problems.

Technical pre-sales

Help agencies scope opportunities, shape proposals, and confidently handle technical conversations.

Technology modernization

Improve existing systems, integrations and workflows as the business evolves.

02 / Who you’re working with

Business perspective.
Technical depth.

I’ve spent 28+ years building software and leading technology teams. My work spans many industries, including financial services, e-commerce, healthcare, automotive, hospitality, real estate and manufacturing.

I help you decide what to build, choose the right teams and partners, and get it delivered. You get clear advice and hands-on leadership, grounded in what your business needs.

More about me on LinkedIn (opens in a new tab)

Some of the work behind the advice

Getting delivery back on track

Replaced an underperforming development vendor and helped restore product delivery.

Giving an AI product a clear direction

Aligned architecture, vendor strategy and MVP planning for a startup preparing for a seed raise.

Modernizing internal operations

Advising on internal applications, architecture, security and manufacturing automation.

03 / Working together

The right support.
For where you are.

Ongoing leadership

Embedded Fractional CTO leadership, as part of your team.

Defined projects

A focused assessment, roadmap, or delivery engagement.

Advisory support

A sounding board for important decisions and challenges.